Why I’m backing off the Etsy life
No, I’m not leaving it. Etsy is a phenomenal spot for novice sellers like myself. However, the saturation of knitwear and other goods is unbelievable. If you make it on Etsy, you really make it. If you don’t, you end up with 64 sales in 4 years. I’ve had more custom orders than orders through my Etsy shop simply with a presence on Instagram, Facebook, and in the community. So what was wrong? After much deliberation about what I needed to change to make my Etsy shop more successful, I decided that the problem isn’t what I was putting up, my items, my “look”, or the whole Etsy thing… it was me.
I am the worst seller. I can’t sell to save my life. I hate promoting my stuff. I am terrible with describing each item. I am terrible with keeping my shop up to date with the latest trends and hot new things (I’m looking at you messy bun beanie… why don’t we just wear earwarmers?) I am SO BAD with packaging. I have spent countless hours staring at the beautiful shops of some of the most successful knitwear folks and they just ooze professionalism, perfection, and beauty. I… do not. That’s when I realized I am not a seller.
When am I the most content? When I’m creating new pieces for my loved ones, when I’m working on new projects for myself, when I’m learning new sitches, trying out yarn I spent way too much money on but oh my goodness the alpaca makes it so soft! When I have no pressure to make a certain number of sales, reach a certain number of shop likes, no pressure to make money.
I am not a seller. I am a maker. And after 4 years in this Etsy game, I am realizing this and accepting it. Hey, I already finished 1/4 of my sweater that I “never had time to do” because “I had to keep my shop stocked”. I will still keep my Etsy shop. I will still create new pieces for it and adding new items when I can, not when I must. My Instagram will no longer serve as a platform to advertise my shop, but rather my journey & my creations. My Etsy shop is still my virtual baby and I am proud of it, but I am no longer letting it dictate my “maker” life.